
The customer satisfaction survey was focused on follwong objectives (I) Assessing the level of customer satisfaction with a particular product, service or experience; (II) Identify factors that contribute to customer satisfaction or dissatisfaction; (III) Help establish customer service standards; (IV) Compare and rank service providers; (V) Determine what customers think about the service provider, as compared to competitors and (VI) Find out intentions of customers (likelihood of customers to come or not) The study was conducted in 2021. and the client was Gana Unnayan Kendra (GUK).