Action research on Assess the current rural market status in the view of availability, placement and promotional strategy for fortified and nutritious products of Joint Action for Nutrition Outcome (JANO) project which was funded by the European Union. The major obectives of the study were: (I) Evaluate the impact of the selected placement and promotion strategies on product uptake and dietary behaviors; (II)Assess the current rural market status in view of availability, placement and promotional strategy for fortified and nutritious products; (III)Identify suitable placement strategies to make fortified and nutritious products easily accessible in rural areas, and (IV) Determine effective promotion strategies to create awareness and encourage the adoption of these products. The study was conducted in December 2023. and the client was Eco Social Development Organization (ESDO).